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Colorado AIDS Project

  • Branding
  • :
  • Design
  • :
  • Digital

In 2011, four AIDS service organizations in Colorado merged to become the new, statewide Colorado AIDS Project — a bold move to meet the evolving needs of those living with or at risk of HIV and AIDS in Colorado. Peak Creative was proud to support CAP during this reorganization by design their look and developing their online presence.

01CAP: Identity

Peak Creative brought a clean and current revamp of the familiar red ribbon to CAP’s core collateral, including logos and stationery for both Colorado Aids Project and our local chapter, Denver CAP.
Colorado AIDS Project Identity

02CAP: Website Launch Site

User experience was a critical component in the development of this site. Branding was changing for corporate and regional groups, along with their web addresses. Discussions with the client led to development of simple formats for information, with clear roadmaps to new destinations and cues for orienting regular visitors to their new surroundings.
Colorado AIDS Project Website