• Branding
  • :
  • Design
  • :
  • Print
  • :
  • Digital

This team of power-solution problem solvers works side-by-side with their customers (coal-fired power plants) to sustain coal as an effective, efficient and viable resource. ADA’s passion for helping their clients is invigorating for Peak Creative, as we strive to do the same for ours.

01ADA: Identity

So you have a logo... but do you have a brand? Peak Creative conducted an extensive brand audit for ADA, talking to 2 dozen ADA clients and employees over 2 weeks, and the results led to the development of a reinvigorated ADA brand identity — beginning with this beauty of a logo.
ADA Identity

02ADA: Website Launch Site

After a few false starts in redesigning their site, ADA brought a mountain of copy and ideas to Peak Creative for consideration. Peak conducted a content inventory, identifying ADA's most relevant information and putting it front and center. The content strategy informed the site architecture, which Peak developed from the ground up.

ADA's new site features responsive design, section- and page-specific cues to draw users to goals, and a sweeping brand update. The resource library and product sections are designed to grow and evolve over the coming months, with full control in the client's hands.

ADA web site

03ADA: Print Collateral

Peak Creative developed a complete suite of print and electronic client communication collateral for ADA, showcasing their new look, logo and tagline.
ADA Print Collateral