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Tru Fragrance

  • Branding
  • :
  • Design
  • :
  • Print
  • :
  • Digital

Merging art with science and two decades of experience, Tru Fragrance creates scents that capture the essence of each unique client’s private-label personality. Peak Creative helped Tru develop a fresh image that spoke to consumers and clients, celebrities and executives.

01Tru: Website Launch Site

In late 2012, Peak refreshed this site with new brand elements, improved architecture, and updated product layouts to match the evolving needs of the client. The high-concept look and feel was maintained, and the site remains fully CMS-driven. This site functions smoothly on tablets used by Tru's sales force and showcases the full style of the company and products on large monitors.
Tru Fragrance Redesign

02Tru: Identity

Formerly Romane Fragrance, Tru made waves in the fragrance market when they revealed their reinvented crisp and modern identity. Peak Creative brought Tru's new name to life through logo and stationery designs.
Tru logo and print identity package