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IDEA Health & Fitness Association

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IDEA has provided health and fitness professionals with unbiased research, educational resources, and industry leadership since 1982. Peak Creative helped IDEA realize their desire for energetic, inspirational event collateral during their 30th anniversary celebration.

01IDEA: Event Catalog

IDEA enlisted Peak Creative to develop the look and feel for their pivotal annual event: the World Fitness Convention. Peak Creative collaborated with IDEA’s in-house marketing team to create "Be: The Transformation" thematic graphics. As a cost-saving tactic, IDEA staff worked with Peak Creative's design templates to produce the bulk of their event collateral in-house.
IDEA World Fitness Convention Catalog